Buzzworthy
In the competitive world of the food industry, restaurants must adapt and stay ahead of the game. With the recent Google GA4 rollout, implementing a strong SEO plan has become more crucial than ever. This blog explores why restaurants should...
Are you a restaurant owner struggling to gain traction on social media? Do you want to take your social media game to the next level? Look no further! Here are five social media strategies every restaurant owner needs to know:...
You have put in the sweat and the toil in building your business from the ground up. You are now looking to expand and are in the market for investors to help you achieve your goals. However, in today’s competitive...
For marketing and branding efforts to make an impact on the success of a restaurant, it is important to allocate a realistic budget towards effective strategies that help to build not only recognition, but spark an emotional connection with your...
As a photographer and a creative director, one thing has become abundantly clear… Google doesn’t know if your picture sucks- only if it’s relevant! Our in-house digital marketing team at Influx understands how overwhelming SEO can be even if you...
So, we received this question on our Google Business Profile, “What’s more important, SEO or Google Adwords?”, it sparked some great bluesky conversation about the topic as well as ruined some life-long friendships! Why? Because they both work in conjunction...
E-A-T is an acronym for the three main factors taken into account to determine the quality of content on websites and other online outlets. Why is this important? Because Google and GA4 say that it is! The days of software...
Email marketing has been around for decades, but the rise of social media and other digital marketing channels pushed it aside for years, however email marketing is making a comeback! With the right strategy, email campaigns are a timely, effective...
As the President of an agency, I still give pitches and receive pitches that warrant the time, effort, and energy to move both entities forward or increase market share. I typically only reserve sitting in on these pitches if it’s...
Online reviews: Good or bad, they are a part of running a business and you’ll never avoid them. In this blog, I want to talk about how to bolster more GOOD reviews, how to deal with the inevitable bad ones,...
In the fall of 2020, Google rolled out Google Analytics 4 (GA4), the latest iteration of the Google Analytics platform. GA4 replaces Universal Analytics (UA) as the default for digital analytics measurement in GA. And now – in 2022 –...
The market is chaotic! Old-school playbooks are irrelevant! And humans are still humans! Details You’re invited this January 19, 2023 from 3pm-7pm EST for a collaborative mini-summit full of fireside chats, actionable gems and immersive networking opportunities. Customers are no...
Gmail has 4.26 Billion Active Users Globally! The sheer number of users alone makes it the most under-utilized platform for digital communications ever! Want to learn how to use the platform more effectively? Read on… Gmail is one of the...
Let me explain! In the aftermath of all we learned from the mismanagement and blatant lying about results and advertising budget spends from the original pay to play social platform, the state of spending on social media is starting to...
You Have To Love Google…No Literally…You HAVE To Love Google!!!! With the advent and roll out of GA4 as well as Google backing all the heavy hitters out on the web, it is clear to see that Google’s dominance is...
We’re stoked our resident photo guru got a chance to chat with Tamron who is an international camera lens manufacturer. This is a great honor and we’re proud to have one of our own recognized on a global scale! Andy...
The first quarter of the year is when businesses want and need to start to see an increase in traffic and revenue. As the excitement of the holiday’s expire, so does the disposable income and as a result, a great...
One of the most frustrating parts of paid social media advertising is knowing what it actually does for your business… like a billboard on the expressway, it can feel impossible to quantify results based on your social advertising spend. At...
Influx Marketing was approached by Jesse White, The Illinois Secretary of State, and Ann Jhin, the CEO of Jinny Beauty Supply which is the largest multicultural and ethnic beauty supply distributor in the world, to produce a media alert and...
This is a great question, and there are many things to consider. Before thinking about what makes a great website though, we need to talk about what we need the website to do. What are the priorities? Does your business...
At Hello Influx, we specialize in food, beverage, and product photography for the restaurant and hospitality industry, with a focus to help our clients meet their goals by creating stunning images that create clicks! Today, we sat down with our...