Influx Marketing was approached by Jesse White, The Illinois Secretary of State, and Ann Jhin, the CEO of Jinny Beauty Supply which is the largest multicultural and ethnic beauty supply distributor in the world, to produce a media alert and public relations campaign.
- Customer: Jesse White
- Company: Illinois Secretary of State
- Industry: Civic, State & Local Government
Client Mission Critical Deliverables
The following media outlets must cover the event:
- NBC & ABC
- Media attended the event remotely with onsite reporters. (Weekend event on Saturday)
- Media alert and PR campaign with a minimum reach of of 1 million
The opportunity for Influx was to showcase our ability to deliver the requested media plus more, especially since this was a Saturday event and they were requesting onsite remote coverage during non-standard business hours.
Why Jesse & Ann Chose Influx Marketing
At Influx, we pride ourselves on our relationships with our clients as well as the results we produce for them. This ultimately puts us at the top of our clients’ referral lists and this PR project was not any different. We were given this as a referral to Mr. White from a former Influx PR Client. They referred us because of the results they needed in a very short period of time. We had approximately a week and a half from project start to completion, to finish the job.
How Influx Marketing Responded
Influx humbly accepted the project and we immediately setup and executed the following in a 24 hour period:
- Client Onboarding Meeting
- Client Internal Setup (Account Creation/Software Connections API/Portal Setup)
- Press Release Completed
- Media Alert Completed
- Release Approval and Loaded To Push To National Media
- Setup Media Inquiry System and Booking Confirmation
Our Results
Ultimately, Influx Marketing not only accomplished what the client was looking for, we also delivered some true added value for them.
- Media Outlets Requested: NBC, ABC
- Media Outlets Delivered: NBC, ABC, CBS, FOX, WGN
- PR and Media Reach Requested: Floor of 1 Million
- PR and Media Reach Delivered: 144.9 Million
TV News Placements
- CBS Chicago, WGN, NBC Chicago, WGN RADIO, WHBF – CBS Rock Island, CBS Chicago, WGN TV, FOX Chicago, ABC Rockford, FOX Rockford
Digital News Placements
Summary
Need unprecedented results in an unreal time frame?? Give the job to Influx Marketing, we will make sure we deliver for you!
